Prima Sung

Prima Sung is a Creative Director and Design and Strategy Lead at argodesign since March 2019 and co-organizer of Strategic Design Sandbox in Amsterdam, facilitating an open platform for exploring Strategic Design practices since January 2017. Previously, Prima held positions as Design and Strategy Lead at Raft Collective, and as Senior Business and Service Design Strategist at Elsevier and Microsoft, where expertise in design research and product development was demonstrated. With extensive experience at Nokia as a Senior Global Product Marketing Manager and Campaign Manager, notable achievements include the successful launch of the Nokia X ELLE campaign. Educational qualifications include a Master's in Applied Cultural and Social Anthropology from the University of Amsterdam and an MBA from Hofstra University.