Ariat is an American manufacturer of riding boots and other equipment and apparel intended for equestrians.

Apparel & Fashion

Design

Manufacturing

Ariat International

Ariat International's headquarters in Union City, CA, United States

Beth Cross

Alexander Hagen

Pankaj Gupta

Megan Fung Iwersen

Liz Bradley

Cindy Silva

Michelle McGill

The E-commerce and Digital Marketing Team at Ariat International focuses on enhancing the online presence, driving digital sales, and creating seamless e-commerce experiences for customers. Their tasks include managing SEO efforts, social media marketing, e-commerce platform engineering, brand store marketing, and creative operations. This team collaborates to optimize web content, oversee merchandising, and ensure smooth global e-commerce operations, all aimed at maximizing online revenue and engaging the equestrian community.

E-commerce and Digital Marketing Team

The Human Resources team at Ariat International oversees recruitment, employee relations, performance management, and organizational development, ensuring a positive and effective work environment for all staff. They also handle global HR operations, technology, and analytics to streamline HR processes and support company growth.

Human Resources

The Leadership Team at Ariat International comprises key executives including the CEO & Co-founder, CFO and COO, Chief Ecommerce Officer, Chief Marketing Officer, and Chief People Officer. This team is responsible for setting the strategic direction, overseeing company operations, driving digital and marketing initiatives, and managing organizational culture and talent to ensure sustained growth and market leadership in the equestrian apparel and equipment industry.

Leadership Team

The Information Technology Team at Ariat International is responsible for managing and optimizing the company's technology infrastructure, ensuring robust support operations, and developing and maintaining IT applications and architecture to streamline and enhance business processes across the organization.

Information Technology Team

The Product and Data Team at Ariat International focuses on leveraging data to drive product strategy and quality. The team integrates decision science to guide strategic initiatives, manages direct-to-consumer product data, and ensures product integrity to meet the high standards required for equestrian equipment and apparel.

Ariat International

Org chart

Teams

E-commerce and Digital Marketing Team

Human Resources

Leadership Team

Information Technology Team

Product and Data Team

Offices

Ariat International

Org chart

Teams

E-commerce and Digital Marketing Team

Human Resources

Leadership Team

Information Technology Team

Product and Data Team

Offices

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