Winston Li

Winston Li is the Founder of Arima, a cloud-based consumer insights platform that provides access to The Synthetic Society database. Previously, as Director of Data Scientist at PwC Canada, Winston oversaw engagements across various verticals and built strong relationships with clients. Prior to that, as Director of Data Science at Omnicom Media Group, Winston led the Data Science/Marketing Science team and implemented data-supported decision-making processes. Winston has worked with top-tier clients such as Scotiabank, Sun Life, and Proctor & Gamble.