Arima
Winston Li is the Founder of Arima, a cloud-based consumer insights platform that provides access to The Synthetic Society database. Previously, as Director of Data Scientist at PwC Canada, Winston oversaw engagements across various verticals and built strong relationships with clients. Prior to that, as Director of Data Science at Omnicom Media Group, Winston led the Data Science/Marketing Science team and implemented data-supported decision-making processes. Winston has worked with top-tier clients such as Scotiabank, Sun Life, and Proctor & Gamble.
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Arima
Arima is a cloud-based consumer insights platform that gives data driven organizations access to The Synthetic Society, a privacy-by-design database that statistically mirrors the real society by combining more than 10,000 attributes combined from trusted data sources like census, market research, mobility and purchase patterns. With an intuitive and interactive user interface and data APIs, Arima makes consumer analytics easy and powerful for data driven professionals to make smarter business decisions.