Rain Väät has over 20 years of experience in marketing and sales, currently serving as the Head of Magazine business unit at AS Äripäev since 2009. They initiated the successful launches of Science Illustrated and History magazines, becoming the second and first most-read magazines in Estonia, respectively. Rain played a crucial role in tripling the business volume of National Geographic Magazine Estonia in 2016 and contributed to Äripäev becoming the most subscribed business newspaper per capita in the world. Rain holds a degree in Economics from Tartu Ülikool, completed in 1997.
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