Veronica Moran

Veronica Moran is an experienced professional in customer success and marketing, currently serving as Associate Director of Customer Success at ArisGlobal since November 2020. Prior experience includes a tenure at Caterpillar Inc. from January 2011 to May 2020, where roles included Senior Marketing Consultant and various consultant positions focused on lead management and service marketing. Achievements at Caterpillar include increasing customer support agreements by 32%, leading the implementation of predictive analytics tools that generated over $20 million in sales, and developing marketing strategies that captured significant incremental parts sales in Latin America. Veronica holds a degree in International Business with a focus on Business Information Systems from Illinois State University.