Jamie Helmick currently serves as Vice President of Consumer Marketing at Aristocrat Gaming, following a successful tenure at Cirque du Soleil where roles included Senior Director of Player Marketing and Director of Digital Strategy. At Cirque du Soleil, Jamie led digital strategy for multiple productions, achieving a remarkable 73% increase in digital revenue and maintaining a consistent 20% growth thereafter. Responsibilities included comprehensive digital marketing tactics such as SEM/SEO, social media strategy, and analytics, while overseeing a digital media team and collaborating with high-profile partners including MGM Resorts and Disney. Jamie's earlier experience includes positions at VEGAS.com and Greenspun Media Group, complemented by a BA in Journalism and Media Studies from Rutgers University.
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