Simona Lain

Simona Lain is a seasoned professional with extensive experience in digital marketing, CRM management, and market intelligence. Currently serving as Digital & CRM Manager at Ariston Group since January 2020, Simona oversees B2C project management, operational and marketing strategies, and CRM optimization. Previous roles include Trade Marketing & Retail Channel Management and Business Intelligence at Pirelli, where responsibilities encompassed channel analysis, market support, and product marketing. Simona's early career includes positions at CONSUMEO KANGSEN in Shanghai, teaching English, and internships at Ermenegildo Zegna Group and Vero Software. Academic credentials include a Master of Science in International Management from Università Bocconi and Fudan University, complemented by a Bachelor's degree in Management and Business Administration from Università Bocconi.