Larry Rask

Larry Rask is the current Vice President of Sales & Business Development at Arity. Prior to this, they were with Information Builders from January 2012 to May 2018, where they served as Vice President of Sales. In this role, they were responsible for enterprise business intelligence, analytics, master data management, ETL, data integration, and data governance solutions. Larry was also Area Vice President of Sales and Operations, managing sales and operations for the Western US in 4 regions. Larry has consistently exceeded sales goals and has turned underperforming territories into top-producing areas.

Before their time with Information Builders, Rask served as Sales Director of the Southwest Region for MicroStrategy from April 2010 to January 2012. In this role, they managed relationships and negotiated contracts with enterprise clients and prospects for business intelligence, analytics, and mobile solutions. Larry grew the Southwest region into the top region worldwide and consistently exceeded goals.

Rask has also held the positions of Regional Vice President at Infor Global Solutions from September 2006 to December 2008, and VP Sales of North America at smartShift Inc. from April 2009 to June 2010.

After completing their undergraduate degree in computer science at Santa Clara University, Larry Rask worked in the tech industry for several years before returning to school to get their MBA.

Larry Rask reports to Gary Hallgren, President. They work with Joy Thomas - VP, Operational Excellence, Chris Belden - VP, Customer Success, and Peter Levinson - VP, Product.