Gerald Farro is a seasoned digital design professional with extensive experience in various roles related to digital design and art direction. Currently serving as Lead Digital Designer at Aritzia since October 2020, Gerald previously held positions including Senior Digital Designer and Digital Experience roles at Purple Brand. Additional experience includes serving as Sr Digital Designer at Herschel Supply Company, Art Director at nemesis coffee, and Digital Designer at SAXX. Gerald's early career featured graphic design roles at No Limits Group and PLEN+Y, along with freelance work and event photography. Educational qualifications include a certification in UX/UI Design from RED Academy and a Bachelor of Fine Arts in Photography from Emily Carr University, complemented by a minor in Graphic Design.
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