Grace MacLeod

Grace MacLeod is a skilled marketing and analytics professional with a focus on optimization and digital strategies. Currently serving as Manager, Optimization at Aritzia since January 2022, Grace leads A/B testing initiatives for Aritzia's digital platforms. Prior experience includes roles as Senior Analyst at BAM Strategy, where insights and optimization reporting were provided for major clients such as PepsiCo Canada and Reckitt, and positions at Convergence Networks and Toronto Metropolitan University as a Digital Marketing Coordinator and Assistant, respectively. Earlier career experience also includes internships and roles at McMillan, Canada Post, and Wheelhouse Cycle. Grace holds a Bachelor of Arts in Creative Industries from Toronto Metropolitan University.