Ken Pelasky

Ken Pelasky is a seasoned marketing professional with extensive experience in email and mobile marketing, currently serving as Senior Manager, Email & Mobile Marketing at Bath & Body Works since June 2019. Pelasky has successfully managed customer retention marketing strategies across various channels, including SMS and mobile app push notifications, contributing to significant traffic and revenue growth. Prior roles include managerial positions in marketing for Hollister Co. and Abercrombie & Fitch Co., where Pelasky led global digital marketing strategies. Additionally, Pelasky is an active member of Client and Customer Advisory Boards for Attentive and Movable Ink, contributing insights and best practices to shape future digital marketing strategies. Ken Pelasky holds an MBA in Project Management and a Bachelor's degree in Business Administration with a focus on Marketing and International Business from Ashland University.