Rafael Serrano possesses extensive experience in the retail and wholesale sectors, currently serving as a Merchant at Aritzia since November 2021, with progressively responsible roles including Senior Associate Merchant and Associate Merchant. Prior to Aritzia, Rafael held leadership positions as Brand and Wholesale Manager for New Balance and Suicoke from April 2019 to November 2021, achieving remarkable sales growth of 180% and 260% for New Balance Lifestyle in Canada and exceeding 150% growth for Suicoke's wholesale business each season. Earlier experience includes a role as Sales Support and Account Manager at New Balance from May 2017 to August 2018. Rafael holds a Bachelor of Commerce degree from the DeGroote School of Business at McMaster University, earned between 2014 and 2019.
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