Andreas Sondrup

Design-to-value (dtv) Lead, Zone Europe (calcium / Fof)

Andreas Sondrup currently serves as the Design-to-Value (DtV) Lead for Zone Europe at Arla Foods, focusing on optimizing product value and assortment management. Previously, Andreas held the position of Project Lead at Arla’s Design-to-Value Center of Excellence and was a Consultant and Project Manager at Insero Horsens, where the focus was on mobility and energy solutions. Additional experience includes roles in business development for TADAA! A/S, teaching assistance at Aarhus BSS - Aarhus University, and various customer-facing positions across industries such as telecommunications and fitness. Andreas holds an MSc in Economics and Business Administration with a specialization in Marketing and Strategy, a BSc in the same field, and an AP degree in Export Sales.

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