Manuela Ufer

Commercial Innovation Lead at Arla

Manuela Ufer is an accomplished marketing professional with extensive experience in brand and innovation management. Currently serving as the Commercial Innovation Lead at Arla Foods since August 2019, Manuela previously held the position of Marketing Innovation Manager. Prior to Arla Foods, Manuela worked at Atlantic Grupa from April 2013 to July 2019, managing marketing and innovation efforts for the sports nutrition brand Champ and the diet brand Multaben, along with roles that included Marketing Manager and Senior Brand Manager. Earlier experience includes roles at Unilever, where Manuela advanced from Assistant Product Manager to Global Tea Marketing Manager, overseeing brand strategy and market development for Lipton in the DACH region. Manuela's career also includes roles at Profine Group and KBE GmbH. Educational qualifications include a Master's degree in International Business from Macquarie University and a Bachelor's degree in Business Administration from ASW gGmbH.

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