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Maxine Olbison

Personal Assistant

Maxine Olbison is a dedicated personal assistant with extensive experience in supporting senior executives across multiple high-profile roles. Currently serving as a Personal Assistant at Arla Foods since June 2022, Maxine has a long-standing tenure at Asda beginning in October 2013, where responsibilities have included supporting vice presidents in areas such as strategy, commercial transformation, EMEA sourcing, creative and marketing, planning and proposition, regional CFO EMEA, and corporate affairs. Prior to her role at Asda, Maxine worked at Directline Group from May 2011 to October 2013 as a personal assistant to the Director of People Services.

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