Barbara Bengyel

Barbara Bengyel is a seasoned marketing professional with extensive experience in demand generation and developer programs at Arm since April 2017. In this role, Barbara leads the developer marketing team, focusing on providing developers with essential resources to enhance their work with Arm's technology. Previous positions at Arm include shaping narratives for Automotive and IoT initiatives, as well as managing go-to-market strategies for various products. Barbara's earlier career includes significant roles at TTP Labtech, SOLVO Biotechnology, and GenoID, where expertise in marketing strategy, lead generation, and product launches was demonstrated. Educational credentials include a Master's Degree in Bioentrepreneurship and a Master's Degree in Marketing Communication from notable institutions.