Eric Rui Yang is a seasoned marketing professional with extensive experience in the embedded and IoT sectors. Currently serving as a Senior Marketing Manager at Arm since April 2015, Eric has been instrumental in developing business plans aimed at increasing market share across various segments, including MCU, MPU, AP, and ASIC. Previously, Eric held several roles focused on customer relationship management and technical support at companies such as Atmel Corporation, EnOcean, Silicon Labs, and Energy Micro AS, showcasing a solid background in technical applications and product support. Eric's educational foundation includes a Bachelor of Engineering in Automation Engineer Technology from Taiyuan University of Technology.
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