Lifeng Geng

Lifeng Geng currently serves as the Director of Business Development at Arm, focusing on the IoT and Embedded segments in China since July 2011, emphasizing areas such as End Point AI and Edge Computing. Prior to this role, Lifeng Geng held the position of Senior Marketing Manager at Arm, managing marketing efforts in sectors like Smart Building and Industrial Automation. Previous experience includes serving as Tactical Marketing Manager at Atmel Corporation, where Lifeng Geng concentrated on business development in the MCU Wireless Market, and as Global Product Marketing Manager at Freescale Semiconductor. Lifeng Geng began a career in R&D at KAGA from 2001 to 2008. Lifeng Geng earned a Bachelor's degree from Fudan University between 1995 and 1999.