An international collective of creators, collaborators, and innovators with an unapologetic passion for exceptional merchandise experiences. With 20+ years combined experience in the industry, over 520,000 shipments sent, and $35 million in royalties paid, our client and fan investment transcends the traditional merch company.

We craft, amplify, and manage fully integrated merch programs that are as strategic as they are fan-forward, blending creativity, data, and digital know-how to grow successful businesses.

Armada

Seamus Menihane

This department focuses on managing client relationships and ensuring customer satisfaction through effective account oversight.

Account Management

This department focuses on developing and implementing strategies to enhance brand perception and drive market presence.

Brand Management

This department is responsible for defining and guiding the long-term strategic direction of the organization.

Corporate Strategy

This department oversees the coordination and management of international operational strategies and human resources initiatives.

Global Operations

This department manages and facilitates all aspects of tour coordination and logistics.

Armada

Org chart

Teams

Account Management

Brand Management

Corporate Strategy

Global Operations

Tour Operations

Offices

Armada

Org chart

Teams

Account Management

Brand Management

Corporate Strategy

Global Operations

Tour Operations

Offices

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