Joel Semmelhack

Joel Semmelhack currently serves as Senior Vice President of Customer Value & Growth at Armada and as an Advisor at EliteGTM since June 2025. Previously, Joel held the position of Chief Revenue Officer at MATTR from July 2024 to June 2025 and was Vice President of Enterprise Sales for the Central region at Okta from February 2022 to April 2024, leading a team focused on cloud security solutions. Prior experience includes serving as Division Vice President of Sales for Strategic Accounts at Automation Anywhere from November 2020 to February 2022. Joel holds a Bachelor's degree in Business Management and Marketing from the University of Illinois Chicago.