Armada Club is a new private members model that enables superyachts sitting idle in port or at anchor to be used as controlled, members-only venues for dining, meetings, and wellbeing. By unlocking downtime in the charter calendar, Armada creates an additional revenue stream for yacht owners and crew, while giving members rare access to some of the world’s most remarkable private spaces.

The club launches at a time when public hospitality settings are becoming increasingly impractical for high-profile families and UHNW individuals, with digital surveillance and privacy risk now cited as primary concerns.

The Armada fleet is curated through an approval process that assesses onboard spaces, crew standards, and service capability. Approved yachts appear in the members’ secure private app, aligned with each vessel’s existing charter and private-use schedule.

Access to a diverse fleet for dining introduces members to different yacht designs, builds, and service styles, allowing them to experience yachting in a way that can inspire future ownership and generate new charter demand.

Armada Club

Justin Maxwell

This department oversees the strategic direction and overall management of the organization.

Executive Leadership

This department focuses on the planning and execution of media production and business growth initiatives.

Armada Club

Org chart

Teams

Executive Leadership

Media and Development

Offices

Armada Club

Org chart

Teams

Executive Leadership

Media and Development

Offices

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