James Ray is the Chief Executive Officer at Armadillo - A Bond Company, where they lead an award-winning CRM agency renowned for integrating creativity, data, and technology to serve global brands. James began their career as a Graduate Trainee with WHSmith before joining Armadillo in 1996, where they held various leadership positions, culminating in CEO after a successful management buy-out in 2017. Additionally, James serves as the IPA Chair for England & Wales, advocating for member agencies outside London on industry matters. They hold a BSc in Politics from the University of Bristol and are passionate about combining strategic insight with creative execution.
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