Peter Cookson

We tell you where your business is now, what it could be in the future and we’ll help you get there. We help management teams and mid-market investors make successful investments. You get clear, strategic and practical operational recommendations. An independent firm, Armstrong has worked with companies from early-stage to AIM listed businesses, as well as UK PE mid-market investors, debt providers and corporate investors: • Voice of the customer: we talk to customers of mid-market companies to help them better meet their needs • Value creation: we help mid-market companies improve their performance, accelerate profit growth and increase the business valuation • Exit preparation: we help investment teams prepare for a smooth and profitable exit • Vendor due diligence: we give mid-market management teams and their advisors more control over the investment process, price and plan • Commercial due diligence: we bring insight to investments and make practical, strategic and operational recommendations to add value Sectors: Built environment Business services Consumer Financial services Human capital Industrials Media and events Technology Travel & leisure What to expect: Armstrong do: ✅ Clearly & unequivocally state our insights & conclusions ✅ Quantify the impact of these insights on the business plan & valuation ✅ Build close relationships with all parties – clients, management teams & other advisors – to give advice that’s useful beyond the transaction ✅ Identify the available exit options & make operational recommendations to maximise returns ✅ Let you work with a senior director, always Armstrong don't: ❌ Draw unclear conclusions & shroud them in caveats or pages of disclaimers ❌ Provide partial vendor due diligence – commercial challenge & impartiality is retained whomever the client ❌ Push-sell clients follow on consulting services ❌ Worry about conflicting agendas with our corporate finance, accounting or strategy divisions – we don't have any