We’re Aro. The fintech that’s taking the credit industry in a new direction. 

Aro powers more UK brands’ credit services than anyone else. We’re the UK’s go-to embedded finance partner, largest lending marketplace and one of the nation’s leading second-charge mortgage brokers. We’re already partnered with the likes of Argos, Asda Money, BNP Paribas, Sainsbury’s and V12 Retail Finance, giving brands the power to seamlessly offer their customers personal credit solutions 24/7 within their own digital environment. 

For us, the future of credit lies in data. Our dynamic platform leverages powerful data sets to paint a complete picture of a customer’s finances, allowing us to accurately match them to the right product that fits their personal circumstances. Our enhanced data and platform capabilities gets our partners closer to their customers than ever before, helping them to meet their customers’ financial objectives.

Ready to discover the Aro advantage? Get in touch with us at partnerships@aro.co.uk to learn more. 

Credit

Aro's headquarters in Manchester, United Kingdom

Emma Steeley

Alison Crossland

Neill Skinner

Andrew Fisher

Nick Allen

The Leadership Team at Aro is responsible for setting the strategic direction and vision of the company, driving major initiatives, and ensuring that the organization meets its financial and operational goals. This team collaboratively oversees the company's technological advancements, growth strategies, financial health, revenue generation, and partner relationships, ensuring that Aro maintains its position as the UK’s leading embedded finance partner and largest lending marketplace.

Leadership Team

The Directors and Managers at Aro are responsible for strategic leadership and operational oversight within their respective domains. The team includes roles that manage risk and compliance, drive growth, oversee financial health, direct human resources, and manage specific business units like Aro Money. Together, they ensure Aro's innovative credit solutions and dynamic data-driven platform meet industry standards, foster growth, maintain financial integrity, attract and retain talent, and continue to offer seamless, integrated finance services to an expanding roster of UK brands.

Directors and Managers

The Data Science and Business Intelligence team at Aro harnesses advanced data analysis and machine learning techniques to decipher vast data sets, providing actionable insights and strategic recommendations. They focus on enhancing Aro's dynamic platform, ensuring accurate financial product matching and optimal credit solutions for customers. This team plays a crucial role in driving data-driven decision-making, helping partners understand customer behaviors and meet their financial objectives efficiently.

Data Science and Business Intelligence

The Engineering and Development team at Aro designs, builds, and maintains the company's cutting-edge fintech platform. This team is responsible for creating seamless, data-driven credit solutions for customers, ensuring robust performance and security. They work collaboratively to innovate and enhance technological capabilities, enabling Aro's partners to offer personalized credit services efficiently and effectively.

Engineering and Development

The Product and Project Management team at Aro oversees the development and delivery of our innovative credit solutions, ensuring they align with market needs and partner requirements. This team is responsible for managing product lifecycles, executing strategic programs, and enhancing our lending services to provide seamless embedded finance experiences. They play a critical role in driving operational excellence and facilitating successful partnerships with leading UK brands.

Product and Project Management

The Sales and Marketing team at Aro is responsible for driving business growth by acquiring new partners and enhancing brand visibility. The Outbound Sales Representatives and Sales Associates focus on reaching out to potential clients, building relationships, and closing deals. Meanwhile, the Marketing Assistant supports promotional activities and campaigns that elevate Aro’s market presence. The CRM Growth Manager optimizes customer relationship management strategies to retain existing partners and maximize engagement, ensuring long-term business success.

Aro

Org chart

Teams

Leadership Team

Directors and Managers

Data Science and Business Intelligence

Engineering and Development

Product and Project Management

Sales and Marketing

Offices

Aro

Org chart

Teams

Leadership Team

Directors and Managers

Data Science and Business Intelligence

Engineering and Development

Product and Project Management

Sales and Marketing

Offices

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