AROE is an independent fashion brand based in Istanbul, Türkiye founded in 2021 by Anzor Kamalov.

Rooted in cultural depth and emotional design, AROE merges the discipline of high quality tailoring with the raw energy of street movement — creating garments that feel personal, powerful and quietly iconic.

Known for its limited production, narrative-driven collections and community-centric retail experiences, AROE expands beyond clothing into a cultural ecosystem — including in-store film nights, creative collaborations and experiential retail.

Each collection explores identity, resilience and modern belonging through refined silhouettes, elevated craftsmanship and sensory storytelling — honoring tradition while projecting forward.

AROE operates from its flagship store in Istanbul and collaborates with select concept stores globally.

Aroe™

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Aroe™

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