Cara Binsfield is a marketing professional with over 8 years of experience in traditional and digital marketing channels. Currently serving as the Conversion Rate Optimization Lead at Array, Cara builds out the CRO function to enhance product conversion rates and user experience. Previously, Cara held various roles, including Marketing Manager at Cochlear, where effectiveness of digital campaigns was measured, and Director of Integrated Strategy at Cro Metrics, leading strategic growth initiatives. Cara earned an MBA from the University of Chicago - Booth School of Business and a Bachelor of Arts in multiple languages from Colorado College.
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