Alejandro Lasso

Alejandro Lasso is an experienced marketing professional with a diverse background in project management, trade marketing, and digital marketing. Alejandro served as Gerente de proyectos de MKT at Media Naranja Publicidad, achieving a 10% increase in profitability and maintaining an A+ quality rating for three consecutive years. Currently, Alejandro is the Jefe de marketing for AR-UY-CL at Arredo, having also worked in various roles including Trade Marketing at Electrolux, Responsable de marketing at Telasxmetro.com, and Customer engagement analytic at emBlue Marketing Cloud. Alejandro's academic credentials include a degree in Business Administration and Management from Universidad Israel and an ongoing MBA at Universidad de Buenos Aires.