Apple M. is a data and digital consulting professional with extensive experience across various industries, including consumer goods, luxury, retail, and B2B. Currently employed at Artefact since December 2021, Apple M. specializes in data and digital strategy, change management, and IT system migration. Previous roles include product operation at Alibaba Group, where Apple M. focused on marketing product conversion and consumer product enhancements, and a marketing project internship at L'Oréal that involved analyzing e-commerce trends in APAC. Additional experience includes commercial excellence at AkzoNobel, where Apple M. handled business strategy and sales management, as well as a communications internship at Bosch, focusing on regional campaigns and digital marketing strategies. Apple M. holds an MBA in Strategic Marketing from HEC Paris and a Bachelor's degree in Chemical Engineering from the National University of Singapore.
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