Lance Tyson is a Partner at Artefact, a global data and AI consultancy, where the emphasis is on expanding the company's presence in North America and driving AI-enabled transformations for clients in the Consumer Goods and Retail sectors. Previously, Lance served as VP Lead Client Partner at Genpact, focusing on revenue growth management and strategic partnerships within the CPG and Retail industries. Additional roles at Genpact included VP, Partner Data, Tech and AI, where responsibilities involved expanding digital commerce consulting. Lance's career includes significant positions at IBM as Associate Partner in Retail Industry and various roles at JCPenney, culminating in positions such as Director of Ecommerce and Senior Merchandise Planner. With a Bachelor of Science in Marketing from Emporia State University, Lance has extensive experience across retail and consumer products, emphasizing operational excellence and digital transformation.
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