Raphael Benichou

Raphael Benichou is a senior consultant at Artefact since November 2021, focusing on leveraging data and digital assets for business purposes, including marketing strategy recommendations and data marketing project leadership for global clients. Prior to Artefact, Raphael worked at Wavestone as a consultant in Digital & IT Strategy, where responsibilities included tracking IT costs and preparing budget synthesis for a French insurance firm. Experience also includes a role as a CRM Business Analyst at Avanade, customizing Microsoft CRM Dynamics 365, and a consultancy position at Capgemini, steering digital programs for a public employment agency. Earlier positions involved business development at Quatre Epingles and retail at Le Bon Marché, alongside volunteering as a tutor with ZUP DE CO. Raphael holds a Specialized Master in Digital Transformation, Marketing & Strategy from emlyon business school and a Master in Management/Consulting from ESSCA.