Lisa Baird

Lisa Baird is an accomplished strategist and consultant with expertise in innovation, design, and management. Currently serving as Présidente & Principal Strategist at Fraîche Design Thinking S.A.S. since July 2022, Lisa relocated the business from Silicon Valley to France, leveraging the 'Talent Passport' immigration program. Additional roles include Senior Advisor at Common Group and Syndicate Seed Investor in Arternal, a digital software platform for the art world. With a background in angel investing at InterVene, Inc., Lisa has a strong foothold in early-stage ventures. As a Reviewer for the California Management Review and a founding Creative Leader at Neol, Lisa blends creative leadership with strategic insight. Educational qualifications include a Master of Design from the California College of the Arts, an MBA from the University of California, Berkeley, and other prestigious degrees that solidify a diverse academic background in business and design.