Joe Lazar

Joe Lazar is the co-founder of Article Group, where they focus on helping companies articulate their stories through compelling branding and messaging strategies. With extensive experience in marketing, they previously held senior roles at Salesforce.com and the Orpheus Chamber Orchestra, and served as an intern at Apple Computer. Joe also worked as a financial analyst at Williams-Sonoma, Inc. and was an adjunct advisor at the University of California, Berkeley's Haas School of Business. They earned an MBA in General Management and Management of Technology from UC Berkeley in 2008.