Ashley van Herten

Ashley van Herten is a seasoned professional in customer and market insights, currently serving as Senior Manager at Article since August 2019 and as Senior Market Insights Manager at Hootsuite. Previous experience includes a role as Senior Researcher & Producer at Work at Play, where focus was on creating impactful customer experiences through research and strategy. Ashley's career began at Ipsos Reid, progressing from Research Associate to Senior Research Manager from 2010 to 2016. In addition to industry roles, Ashley has contributed to academia as a Sessional Lecturer at the University of Guelph and as a Graduate Teaching Assistant. Academic credentials include a Master of Science in Marketing and Consumer Studies and a Bachelor of Commerce in Marketing Management, both from the University of Guelph.