John Caldas

John Caldas is a seasoned marketing professional with extensive experience in digital advertising and marketing management. Currently serving as the Marketing Advertising Manager at Article since October 2019, John leads a team focused on optimizing high-value digital media investments and driving revenue growth. Prior to this role, John held various positions at Article, including Digital Advertising Specialist and Coordinator, where responsibilities encompassed managing Direct Response programs across major platforms. John's previous experience includes critical roles at GE, where leadership of a multicultural sales team significantly boosted lead generation, and at Braskem, where branding and marketing strategies enhanced client relationships and brand visibility. Educational credentials include an MBA in Marketing from FGV, a Post-Degree Diploma in Web and Mobile App Design from Langara College, and a Bachelor's Degree in Social Communication with a focus on Advertising.