Bill Eldridge

Director, Sales – North American Strategic Accounts at Articulate

Bill Eldridge is an accomplished sales leader with extensive experience in driving strategic sales and account management across various industries. Currently serving as the Director of Sales for North American Strategic Accounts at Articulate since May 2022, Bill has successfully transitioned the sales approach from inbound to outbound, significantly increasing revenue and altering revenue tracking methodologies. Prior to Articulate, Bill held multiple leadership roles at Icertis from 2015 to 2022, where responsibilities included overseeing customer expansion sales and driving significant growth in revenue and company valuation. Bill’s career also includes key positions at IBM, where success in client management and project leadership contributed to high retention rates and overall client satisfaction. With an educational background from institutions such as Harvard Business School and the University of North Carolina at Charlotte, Bill combines advanced leadership and negotiation skills with technical expertise in engineering.

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