Caio Castro

Caio Castro is the Head of AI and Director of Analytics & Attribution at Artplan, where they are responsible for structuring the agency's BI core and enhancing data-driven decision-making through automation and AI. With over 17 years of experience in digital marketing, media, and advertising, they have effectively managed diverse teams across various prominent agencies, including Accenture, VMLY&R, and iProspect, achieving notable results in revenue growth and campaign performance. Caio holds a degree in Marketing and Communication from Universidade Anhanguera São Paulo and is pursuing a Bachelor's in Artificial Intelligence at FIAP.