Eder Redder

Eder Redder is the CEO of gen_c, a marketing agency focused on influence strategies, where they lead innovative solutions that connect brands and creators. With a solid background in creative leadership, they previously served as the Director of Content at Artplan and enjoyed a successful editorial career at Editora Abril, contributing to well-known publications like Superinteressante and Exame. Eder's expertise spans various domains, including influencer marketing, storytelling, and brand growth, underscored by numerous national and international awards. They hold degrees in Editing and Graphic Design from FAENAC and ABRA, respectively.