Tânia Lopes ✔️

Digital Marketing Specialist at ARTSOFT

Tânia Lopes has a diverse work experience, starting in 2006 as an Assistant Brand Manager Marketing at Fercarnes, lda. There, they were responsible for marketing strategy and market research, with a focus on the new brand "Bem Alentejano."

In 2008, Tânia joined Hora, Marketing e Comunicação as a Senior Key Account Manager, where they provided marketing and social media consulting. Tânia also served as the advertising manager for Vida por Cá Shopping Guide.

Tânia then became the Commercial Director at Vida por Cá - Guia de Comércio Local in 2011. In this role, they had various responsibilities, including advertising sales, sales strategy development, negotiation of advertiser contracts, and leadership and management of the internal sales team.

Currently, Tânia is working at ARTSOFT Business Software as a Digital Marketing Specialist, starting in 2017. In this position, they plan and develops digital marketing campaigns, specializing in PPC, SEO, social media, analytics, and content marketing.

Tânia Lopes obtained a Licentiate degree in Marketing from the Instituto Politécnico de Portalegre, where they studied from 2000 to 2004. In addition to their formal education, they have also obtained certifications in various aspects of Google Ads, including Network Display, Research, and the basics of Google Ads. These certifications were obtained in 2019, with the Network Display certification obtained in November, the Research certification obtained in October, and the basics of Google Ads certification obtained in August.

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