Sofia Marchi

Sofia Marchi is a Lead User Experience Designer at Aruba S.p.A., where they focus on the design and evolution of technical panels and cloud services. They previously worked as a UX/UI Designer at Sintra Digital Business, gaining valuable knowledge in UX design and client management. Sofia has also contributed to experimental sessions in cognitive psychology during an internship at the University of Siena, where they were involved in the AXIOM project. They hold a Master's degree in Strategies and Techniques for Communication from the University of Siena, where they graduated with honors.