Dana Seguin

Dana Seguin has extensive experience in marketing and brand management. Dana is currently serving as the Brand President of Arula since April 2022. Prior to this, they held the position of Chief Marketing Officer at Altar'd State from November 2019 to April 2022. Before that, they worked as the Chief Marketing Officer at RG Barry Brands, where they were responsible for marketing various brands, including baggallini travel bags, Dearfoam slippers, and footpetals from April 2017 to November 2019.

Dana also has experience at SPANX, where they served as the Senior Director of Marketing Operations, Creative, and Account Services from May 2014 to April 2017. Dana played a crucial role in executing a complete brand redesign by updating packaging, website, and catalog through new photography, product navigation, font, and design. Dana worked closely with the founder and CEO, leading all creative projects and ideation.

At American Eagle Outfitters, Dana held two roles. From March 2008 to May 2014, they served as the Senior Director of Aerie Marketing, where they developed and executed the Aerie Real campaign, leading to increased sales and significant media coverage. Prior to that, from November 2006 to March 2008, they were the Senior Marketing Manager at Chico's FAS, overseeing public relations, advertising, and catalog creation.

Dana's career in the fashion industry began at American Eagle Outfitters, where they worked from June 2000 to November 2006. Dana started as an Assistant Buyer before becoming the Manager of Women's and Aerie Merchandise Coordination. In these roles, they were involved in product development, sales tracking, and brand messaging alignment. Dana also participated in college recruiting visits on behalf of the company.

Overall, Dana Seguin has shown expertise in marketing, brand management, and creative leadership throughout their career in the fashion industry.

Dana Seguin attended Indiana University of Pennsylvania from 1995 to 1999, where they pursued a field of study in Fashion Merchandising/Marketing. No specific degree was mentioned.