Lauren Burton

Lauren Burton is a Digital and Social Media Leader at Arup, where they lead social media output and strategy for the UK, India, Middle East, and Africa. With over 14 years of experience in digital marketing, particularly in B2B industries, Lauren has a strong specialization in social media strategy, focusing on social advocacy and community engagement. Previously, they held various positions at Sage, including Global Social Media Director, where they built social media teams and drove significant engagement metrics. Lauren also has extensive experience in digital marketing management, having contributed to the brand-building efforts at GenieConnect prior to its acquisition by Lanyon. They earned a Bachelor's Degree in Media and Communications from Bournemouth University.