Zaida E.

Zaida E. is a proactive corporate communications and marketing specialist with over 20 years of experience in strategic marketing and communications, brand and PR programs in international environments. They have served in various roles, including Content & Communications Manager at PIMFA and Putzmeister Underground, and as a Senior External Comms Manager at Arup, where they developed integrated content marketing campaigns and media strategies. Zaida has a background in journalism with Thomson Reuters and Standard & Poor's, and has consulted for high-profile clients like LVMH and L'Oréal. Currently, Zaida pursues degrees in International Journalism and Social Anthropology, continuing to hone their skills in effective storytelling and communication.