AS Beauty Group is a family run business, with extensive experience in category disruption. Their portfolio includes, Laura Geller Beauty, Julep Beauty, Mally Beauty, Cover FX and Bliss!

Beauty & Cosmetics

Consumer Goods

AS Beauty Group

AS Beauty Group's headquarters in New York, NY, United States

Victor M. Azrak

Mary Kelly

Bobby Missry

Scott Kramer

Ashleigh Bagnata

Cynthia Carrino

Joseph Zorovich

The Marketing and Brand Management team at AS Beauty Group is responsible for developing and executing innovative marketing strategies that elevate the company’s diverse beauty brands. This team collaborates closely on influencer partnerships, creative content, and community engagement to drive brand awareness and grow market presence. With a focus on performance and brand storytelling, they ensure each product resonates with its target audience while maintaining alignment with the overarching vision of category disruption within the beauty industry.

Marketing and Brand Management

The Leadership Team at AS Beauty Group is responsible for setting the strategic direction and vision of the company, driving innovation across product development, marketing, and sales. With a focus on category disruption, this team collaborates to enhance brand positioning, streamline operations, and accelerate growth in the beauty industry. Each member leverages their expertise to cultivate a cohesive approach that elevates the company's portfolio and fosters strong connections with consumers.

Leadership Team

The Digital Marketing and E-commerce team at AS Beauty Group drives online growth and enhances customer engagement across the company’s diverse beauty brands. By focusing on conversion rate optimization and customer journey strategies, they ensure a seamless shopping experience while leveraging innovative digital merchandising to effectively showcase products. This team collaborates closely to execute strategic campaigns, optimize the e-commerce platform, and elevate brand presence in the digital landscape.

Digital Marketing and E-commerce

The Sales and Operations Team at AS Beauty Group is responsible for driving revenue growth and optimizing operational efficiency across the company's beauty brands. They oversee sales strategies, manage sourcing and production logistics, and enhance customer experience while ensuring seamless international sales operations. This collaborative team leverages market insights and production capabilities to support category disruption and expand the brand portfolio effectively.

Sales and Operations Team

The Creative and Design Team at AS Beauty Group is responsible for developing innovative visual strategies and branding initiatives for the company's diverse beauty portfolio. They collaborate closely on product design, digital content, and marketing materials, ensuring that each brand's unique identity resonates with consumers while driving category disruption. Their efforts aim to elevate brand storytelling and enhance customer engagement through compelling design and creative excellence.

Creative and Design Team

The Product Development Team at AS Beauty Group is responsible for researching and creating innovative beauty products that align with market trends and consumer demands. They collaborate closely to concept, formulate, and launch new offerings across the company's diverse portfolio, ensuring each product reflects the brand's unique identity and quality standards. Their role is crucial in driving category disruption and maintaining the competitive edge of brands like Laura Geller Beauty and Bliss.

AS Beauty Group

Org chart

Teams

Marketing and Brand Management

Leadership Team

Digital Marketing and E-commerce

Sales and Operations Team

Creative and Design Team

Product Development Team

Offices

AS Beauty Group

Org chart

Teams

Marketing and Brand Management

Leadership Team

Digital Marketing and E-commerce

Sales and Operations Team

Creative and Design Team

Product Development Team

Offices

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