AS IF MAGAZINE is a large format, biannual luxury publication focused on creative visionaries in fashion, art, and culture. Our stimulating editorials, insightful interviews, and unparalleled coverage offers a unique look into the realms of artistic expression and the visionaries behind it all.

AS IF's artistic approach to fashion editorials combine high-end fashion and pop-culture with cutting-edge design, offering an unparalleled creative platform for fashion designers and luxury brands to position themselves with our discerning consumer group.

AS IF provides unprecedented access to a group of high-profile, hand-selected readers who are industry leaders and innovators in their field. AS IF MAGAZINE is the epicenter of a passionate community consisting of cultured trend-setters at the intersection of art, fashion, design, travel, and culture.

AS IF is quickly becoming a must-read and collected among some of the most sophisticated influencers, tastemakers and consumers in the world. Our targeted distribution continues to grow reaching a circulation of over 60,000 throughout the US, Europe and Asia. 

The visionary creative and business talent behind AS IF Magazine is Tatijana Shoan, Editor-In-Chief and Scott Fishkind, President & Publisher. Tatijana is an award-winning photographer whose work has appeared in national and international ad campaigns and in fashion and travel magazines such as Elle, Marie Claire, and Travel & Leisure. Scott has over 15 years experience in branding and design and new product start-ups in multiple luxury sectors from fashion to hospitality.

AS IF Magazine is currently distributed to select newsstands, bookstores and luxury hotels in major US cities both domestically and internationally.

AS IF Magazine

Org chart

Teams

Offices