We transform how the world's biggest newsrooms work — from designing the tech stack and cloud architecture down to org chart, rosters and even how a name strap behaves in a rundown. Trusted by BBC, Sky News, RTL, Nine Entertainment, TV Globo and more.

As If Pictures is a change management and product company built specifically for media organizations. We study how your newsroom actually works using our signature methodology, design how it should work, restructure your teams, deploy the technology, train your journalists, and stay until you're live.

Products — We build tools born from real newsroom problems. Kvasir delivers interactive workflow documentation at scale. CoJourno automates the tasks that pull journalists away from the story.

Our team combines people who have produced live news bulletins with people who have deployed enterprise media systems. That combination is rare. It's also why our transformations not only launch but also last.

What we've delivered:
→ $23.5M+ in annual savings identified in a single engagement
→ Thousands of journalists trained across 4 continents
→ Rapid transformation from old legacy solutions to modern StoryCentric architecture in less than a year 
→ Gallery automation complexity reduced by 90%

London. DC. Amsterdam. Wherever your newsroom is, we're not far away.

🌐 www.asifpictures.com

As If Pictures

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As If Pictures

Org chart

Teams

Offices

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