Li Yu is a Product Design Manager with over 15 years of experience in UX strategy and innovation. They have led teams in various high-impact projects, including their role as UX Lead at Triller, where they designed an app that achieved #1 status in over 50 countries and secured significant funding through enhanced UX. Currently serving as Product Design Lead at ASAAS, Li continues to shape digital experiences while mentoring teams and collaborating with cross-functional stakeholders. They hold a Bachelor's degree in Advertising from Faculdade Cásper Líbero and a Master's degree in Narrative Environments from the University of the Arts London.
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