Daniel Slade is an experienced professional in category development, currently serving as the Head of Category Development at Asahi Beverages since April 2025, where leadership extends to a team of 21 individuals. Slade has a proven track record of creating and executing category growth strategies, has won the Drinks Association - Industry Category Management Award three times, and previously held roles as Head of Category Development and Senior Manager in various capacities at Carlton & United Breweries and Asahi Beverages. Career foundations were built in shopper insights and business consulting across several companies, with significant contributions to loyalty analytics and project consulting. Slade holds a Bachelor of Commerce in Marketing and International Business from the University of Auckland.
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