Rhys Mitchell is the Prototype & Delivery Lead at SIP Ventures, with a robust background in innovation and marketing within the beverage industry. They previously held roles as Innovation Marketing Manager at Carlton & United Breweries, overseeing classic, craft, and cider brands, and served as New Product Development Manager at Independent Liquor NZ. Rhys has also worked as a Regional Category Manager for Alcoholic Beverages at Givaudan. They earned a Bachelor of Design in Marketing from Auckland University of Technology and completed a Mini MBA in Marketing with Mark Ritson in 2021.
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