Greg U. is an experienced business value and strategy leader with a strong background in Silicon Valley. They served as the Head of Business Value Consulting at Asana since 2024 and previously held significant roles at Cresta, Salesforce, and Medallia, where they led initiatives to drive customer value and enhance enterprise sales strategies. Greg started their career as an Analyst at Citi, progressing through various positions to establish a track record of aligning business value with strategic customer engagement. They obtained their degree from the Wharton School at the University of Pennsylvania.
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