Calysta Phalen Burke

Calysta P. is a seasoned digital marketing professional with extensive experience in managing comprehensive digital strategies across various industries, including tourism, education, manufacturing, government, and healthcare. Currently serving as a Senior Digital Marketing Specialist and Digital Strategist at Ascedia since April 2018, Calysta oversees market research, media budgets, SEO, and user experience optimization. Previous roles include Content Specialist at The Boelter Companies, where content development and SEO were pivotal, and Digital Marketing Account Executive at Mindspike Design LLC, focusing on strategy implementation and social media growth. Additional experience includes marketing leadership at Goodyear Health Center, where Calysta developed business initiatives, and digital marketing roles with international exposure at the Cork Midsummer Festival. Calysta holds a Master's degree in Business Studies, specializing in Marketing & Management from University College Cork, and a Bachelor's degree in Communication-Media Production and Sociology from the University of Wisconsin-Stevens Point.